Dogan Group’s acquisition of 100% shareholding in Idefix.com and Prefix.com

In April 2013, D&R, the music and book retail subsidiary of Dogan Group, acquired 100% shareholding in Idefix, the #1 online pure-play book retailer in Turkey with a market share of almost 25%, and Prefix, an online B2B book wholesale platform, serving over 1,500 bookstores mainly in regions where traditional book distribution network is not well-penetrated.

Aventio (formerly the technology investment banking team at Odin Financial Advisors), utilizing its strong understanding and key growth dynamics of the Turkish e-commerce market, approached Dogan Group in 2012 highlighting that acquisition of Idefix and Prefix by D&R would eventually create significant synergies with D&R’s traditional retail distribution network which is the largest in Turkey. Aventio conducted extensive buy-side financial due diligence, prepared detailed analysis of the Turkish e-commerce book market, developed comprehensive financial projections and coordinated the operational and legal due diligence on the behalf of D&R throughout the transaction. Aventio also helped negotiate the terms of the share purchase agreement with the sellers. Following the negotiations led by Aventio, Dogan Group successfully completed the transaction in May 2013 five months after the retention of Aventio by Dogan Holding.

ClientDoğan GroupDateApril 2013